Ninebot’s Navimow mower: 2.54 billion yuan in half-year sales, over 40 per cent of China’s mower exports go to Europe

On 10 August, Ninebot released its first-half 2026 results: group revenue of 14.36 billion yuan, up 22 per cent, with net profit attributable to shareholders of 1.008 billion yuan, down 18.79 per cent, and ex-non-recurring profit of 969 million yuan, down 26 per cent.

Ninebot Navimow robotic mower
Ninebot’s Navimow boundary-free robotic mower, now sold in more than 40 countries. (Source: OFweek)

By segment, e-scooters in China sold 2.842 million units, up 19 per cent, for 7.999 billion yuan, up 12 per cent, with volume growing faster than price. Electric scooters brought 1.74 billion yuan, up 30 per cent, and all-terrain vehicles 740 million yuan, up 29 per cent. Service robots and accessories contributed 2.56 billion yuan. R&D spend hit 750 million yuan, up 44 per cent, with 168 million yuan, or 22.4 per cent of that, on robotics.

The robot story is the mower. Ninebot, born from Beihang University founders and the 2015 acquisition of Segway, spun up its Navimow (Wiland) mower unit in 2021 with the first commercially deployed boundary-free home mower. From first deliveries in 2022 to its one-millionth unit in April 2026, Navimow has reached more than 40 countries and over 5,000 stores, holding the global retail lead in boundary-free mowers for two straight years.

In the first half, Navimow alone took 2.539 billion yuan in revenue and 268 million yuan in net profit, already above its full-year 2025 figure of 1.98 billion yuan. It serves more than 400,000 households worldwide.

Export is where Europe matters. Customs data from November 2025 shows more than 40 per cent of China’s mower-robot exports went to the 27-nation EU, a deep overseas base for Ninebot’s global push. On the US side, Navimow says its sold range already holds valid FCC equipment authorisation and is unaffected by a proposed advanced-robotics control list. Market data puts the global mower-robot market at 1.739 billion dollars in 2025, 2.014 billion in 2026, and a rise to 4.410 billion dollars by 2032, a 13.95 per cent compound annual growth rate.

Editor’s note: This is an adapted translation of the original OFweek report. It has been trimmed and restructured for readability for an international business audience.

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