Humanoid robots have moved from storytelling to scrambling for position, says Roland Berger

Roland Berger has published a report titled ‘Humanoid Robots 2026: The Convergence Moment of a New Market’. The shift it captures is subtle but decisive: the question is no longer whether humanoids are a bubble, but who secures a position first if the industry truly arrives.

A humanoid robot in a factory setting
Humanoid robots moving from demos to deployment. Source: OFweek

The report’s core view is that humanoids are moving from science fiction and demos toward industrial reality. The sudden heat is not one more flashy video, but three variables colliding at once: vision-language models, generative AI and edge computing are letting robots act on what they see, not just run pre-set programs.

Core subsystems, compute, sensing, actuators, power and structures, have entered pilot validation but not yet mass use. Battery life is mostly two to eight hours today against a sixteen-hour target, and key subsystems still need 50 to 90 per cent cost cuts.

The opportunity is not ‘replace everyone’ but fill the gaps traditional automation cannot: picking, handling, loading and unloading, simple assembly, flexible parts. Roland Berger sees the humanoid OEM market at about 300 billion US dollars in 2035 in its base case and up to 750 billion in its optimistic case, possibly 4 trillion by 2050.

The most important number may be the other one: the operating cost of an advanced humanoid could fall to about 2 US dollars an hour. If that holds, it rewrites global manufacturing logic.

The bottleneck has moved from mechanical engineering to AI architecture and data strategy. The report splits global routes clearly: the West leans AI-first, China leans deploy-first. China built more than 15,000 humanoids in 2025, at least 30 times North America and over 150 times Europe, the Middle East and Africa combined.

China may not start with the strongest models, but it can form manufacturing scale, falling costs and real-world data faster. The early value is not immediate savings but building capability, experience and models.

Editor’s note: This is an adapted translation of the original OFweek report analysis. It has been trimmed and restructured for readability for an international business audience. Source: OFweek.

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