1. The Ranking

2. Three Signals
Signal 1
- Fact: China-badged brands took 31.5% of Australia’s August market (27.2% excluding MG), while China-built vehicles reached 40.3% by country of manufacture.
- Read: The headline share eased from July’s 33.3% only because Tesla’s 162.6% rebound lifted the non-Chinese total. The China bloc still owns close to a third, and on build origin it is already the single largest source.
Signal 2
- Fact: Geely cracked the Australian Top 10 for the first time with 4,504 units, up 1,023% year on year, joining BYD, GWM, MG, Chery, Omoda Jaecoo and Zeekr in the upper tier.
- Read: This is no longer a BYD story. Seven Chinese names now sit in the top 15, a bench deeper than any incumbent’s electrified ladder.
Signal 3
- Fact: BYD held second for a fifth straight month at 8,231 units (+68.8%), while Chery (4,238, +28.2%) and Omoda Jaecoo (2,203, +340.6%) kept the challenger stack widening.
- Read: Five Chinese brands now sit inside the top 11. A tariff or a recall on one name would not bend this curve.
3. The Take
Australia’s new-car market just posted its second-best August ever, 108,760 deliveries, and the headline beneath the record is the one that has been building for two years. China-badged brands took 31.5% of the market in August 2026 (27.2% without MG). Close to a third of every new car now wears a Chinese badge.
This is not a single-brand story, and it is not a one-month spike. BYD held a clear second for a fifth straight month with 8,231 units, up 68.8% year on year. Geely cracked the national Top 10 for the first time at 4,504, up more than tenfold. Chery landed 4,238, MG 4,767, GWM 4,870, Omoda Jaecoo 2,203 and Zeekr 2,120. Seven Chinese names now sit in the top 15. A recall or a tariff on one would not dent this curve.
Toyota is not asleep. Its 19,712 sales were down 5.2% but still 2.4 times BYD, powered by the RAV4 and HiLux. Ford fell 39.8%, Mitsubishi 42.6%, and the legacy Japanese and American names are leaning on utes and hybrids while the Chinese take the electrified passenger segments the majors never defended.
The milestone that matters most is hidden in the fuel mix. Battery electrics took 24.9% of August sales and outsold petrol and diesel for the first time, and the Chinese bloc builds most of those EVs. So the question for the incumbents is no longer whether 31.5% is a blip. It is whether the hybrid-and-ute hedge survives once the electric share keeps climbing.
4. Sources
- Source: FCAI VFACTS (dealer-reported) + Electric Vehicle Council.
- Published: 2026-09-04.
- Cross-checked: CarExpert / carsales / whichcar / GoAuto / BestSellingCarsBlog.
- Basis: Combined VFACTS (FCAI dealer-reported, all segments) + Electric Vehicle Council Tesla/Polestar = 108,760. VFACTS-only = 100,939, up 0.4% YoY. China country-of-build = 43,882 (40.3% of combined), up 88.9% YoY. BEVs = 27,078 (24.9% of market, record high; first month BEVs outsold petrol and diesel).
- FCAI: fcai.com.au/august-vehicle-market-remains-buoyant
- GoAuto: goauto.com.au/amp/vfacts/sales-2026/vfacts-evs-top-australian-sales-mix-in-august/2026-09-04/100335.html
- carsales: business.carsales.com.au/news-room/news/august-2026-vfacts-battery-electric-becomes-the-markets-biggest-fuel-type
- BestSellingCarsBlog: bestsellingcarsblog.com/2026/09/australia-august-2026-bevs-up-169-4-to-outsell-petrol-at-record-24-9-share-geely-breaks-into-top-10/